OUR WORLD – MODELS & MOCKUPS
The brief
To create a united theme that makes WHAT and WHO we are relevant to the world. A theme that could unite Georg Jensen as a brand and clearly speak and appeal to everyone
- It should be all-embracing, leaving no one out, ambitious and strong, but not intimidating
- It should celebrate the diversity in our product range, which has something for everyone
Step 1:
Establish a mantra to build upon:
“We LIVE in our world………and so do you”
Step 2:
Define a character – Something that can take us on a journey. A journey through OUR world. And how would a style conscious, eco-friendly, Scandinavian luxury brand, famous for it’s obsession with innovation, nature and art, such as Georg Jensen, travel through our world?
….on a bike!
Step 3:
Our character leads us on a journey through seasonal, themed landscapes, which carry us through the year
Design Process
To relate the bike character back to the brand, I constructed it from the very products/bricks that the brand is built upon – Turning wheels of time, spinning in harmony with timeless design Icons from all product categories
The same building block concept was then applied to full landscapes, creating buildings, an ocean, birds, boats and a promenade.
