Hammered Silver Forest
Hammered Trees
We wished to continue building on the success of the tree silhouettes from Christmas 2014 and to upgrade them for a new look Christmas 2015. The GJ dna is twisted around a rich heritage of inspiring design collaborations, but at its core lies the techniques and designs that first made the company unique. For this campaign we used the trademark hammered silver texture, to create a clean and strong twist on the Christmas forest theme.
The Production Process:
Hammered aluminium was stamped out and layered onto a flat metal core. The trees were sprayed in a soft colour palette of greens, off whites and silvers.
Window Foil:
To create a feeling of depth, a foreground collage of green tonal trees was placed on the front of the window glass. The hammered effect was scanned and merged into the design, before printing onto a glitter window foil. To counter balance this effect and to draw the eye into the window, the rear of the window was coated with a corresponding collage of shadow trees.
Window Render 
Shop Window
Gift Tags:
To complete the buying experience gift tags were produced, using the same hammered effect and silver tree silhouettes
