ABOUT

CHRISTIAN DOWN

Visual Storyteller | Creative Content Developer | Motion Graphics Specialist | Artist and Illustrator
Portfolio: www.christiandown.com | Instagram: @shupssketches
Email: christian@christiandown.com | Phone: +45 25461447
Location: Bellmans Plads 28.2, 2100 København Ø

PROFESSIONAL PROFILE

Innovative and dynamic Visual Storyteller and Creative Content Developer with 10+ years of experience. Adept in social media content creation, motion graphics, animation, illustration, and branding. A proven track record of developing high-impact visual campaigns, marketing narratives, and brand identities for global names like Georg Jensen, Zara, The Beatles Apple Records, Inwear/Matinique, Promentum/SDG World, and Lobo Lab Arkitektur. Expertise in video production, digital storytelling, content marketing, and social media engagement across multiple platforms.

PROFESSIONAL EXPERIENCE

LOBO LAB ARKITEKTUR APS

Concept Development | Motion Graphics | SoMe | Website & Branding
01/2025 – Present

Spearheading brand storytelling, content strategy, and motion graphics for architectural and educational projects.
Designing visual identity, social media content, and website UI/UX to enhance brand engagement.
Creating educational presentations, marketing materials, and digital assets.

FREELANCE CREATIVE WORK (2018 – Present)

Social Media Content | Animation | Branding | Illustration

Motion Graphics & Animation: Video content for Unfold CPH & SDG World (NGO), RMK Musikforening and Lobo Lab Arkitektur.
Social Media & Digital Content: Visual branding for theater projects, fitness brands, and cafes.
Illustrations & Graphic Design: Posters, T-shirt designs, wall murals, children’s book illustrations.
Packaging & Merchandising: Beer labels, hotel branding (bags, postcards, T-shirts).

GEORG JENSEN A/S

Creative VM Lead | Brand & Retail Storytelling | Visual Merchandising
03/2014 – 10/2017

Led the development of seasonal brand narratives and marketing visuals.
Designed window displays, in-store sculptures, and storytelling props to elevate brand identity.
Developed training materials, VM guidelines, and digital assets for brand consistency.

INWEAR/MATINIQUE – IC COMPANYS A/S

Visual Merchandising Manager | Brand Experience
08/2011 – 03/2014

Designed and implemented quarterly VM guidelines, including graphic and photo content.
Managed store design layouts, event decorations, and marketing display projects.
Led key store openings, enhancing brand presence in retail markets.

ZARA INDITEX SCANDINAVIA

International Window Decorator | Brand Visual Identity
05/2006 – 06/2011

Developed and implemented global visual merchandising concepts.
Created store displays, window installations, and trend-driven styling concepts.
Coordinated store openings and regional on-brand rollouts.

APPLE RECORDS LTD – LONDON

Press Officer for The Beatles | Marketing & Communications
02/1999 – 01/2002

Managed global press communications and PR campaigns for The Beatles.
Led marketing initiatives for The Yellow Submarine film, album releases, and book
launches.
Created editorial and digital content for The Beatles official website.

KEY SKILLS & COMPETENCIES

Content Creation & Storytelling: Expert in crafting compelling social media content, marketing narratives, and brand visuals.
Motion Graphics & Video Editing: Skilled in After Effects, Adobe Animate, and AI-assisted motion design.
Social Media & Digital Marketing: Strategic content planning for LinkedIn, Instagram, and Facebook.
Graphic & UI/UX Design: Experience with Adobe Creative Suite, Canva, and Squarespace.
Brand Strategy & Visual Identity: Building cohesive and engaging brand experiences.
Cross-Platform Campaigns: Creating integrated marketing strategies for B2B and B2C audiences.
Project Management: Delivering creative projects from concept to execution under tight deadlines.

EDUCATION & CERTIFICATIONS

BSc Hons Chemistry & French – University of Liverpool (1992 – 1996)
(Exchange Year: L’Ecole Nationale Supérieure de Chimie de Mulhouse, France)

Adobe Design Suite Certifications – Softworld CPH (2011 & 2016)

Danish Language Proficiency – StudieSkole Copenhagen (Prøve i Dansk 3)

TECHNICAL SKILLS

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Animate)
Canva, Squarespace
Midjourney Ai
Video Editing & Motion Graphics

LANGUAGES

English: Native
Danish: Business Proficiency
French: Proficient